Mastering Artist Management A Guide

Find out how to turn into an artist supervisor is a journey into the center of the inventive world, a information for many who dream of supporting artists on their paths to success. This journey delves into the core tasks, important expertise, and strategic approaches wanted to navigate the complicated panorama of artist administration.

From understanding the varied wants of musicians, visible artists, and actors to mastering the artwork of negotiation and monetary literacy, this information gives a roadmap for constructing a thriving profession in artist administration. It additionally explores the nuances of selling, authorized concerns, and steady trade updates, guaranteeing you are geared up to reach this dynamic subject.

Table of Contents

Defining Artist Administration

Artist administration is extra than simply reserving gigs or dealing with contracts. It is a multifaceted function that calls for a deep understanding of the artist’s imaginative and prescient, trade tendencies, and enterprise acumen. It is about nurturing a profession, constructing a model, and navigating the often-complex panorama of the inventive world. A profitable artist supervisor acts as a strategic associate, offering steering and help all through the artist’s journey.A very good artist supervisor is a mix of enterprise strategist, publicist, and advocate.

They’re liable for managing the enterprise facet of an artist’s profession, from securing gigs and negotiating offers to dealing with funds and constructing a powerful model presence. This encompasses way more than simply the day-to-day duties; it is about fostering long-term progress and success.

Core Obligations of an Artist Supervisor

Artist managers put on many hats, juggling various tasks to make sure their artist’s success. They’re liable for a spectrum of duties, from the inventive to the purely administrative. This requires sturdy communication expertise, negotiation talents, and a deep understanding of the trade.

Monetary Administration: This entails budgeting, expense monitoring, and guaranteeing the artist’s monetary well-being. They assist handle earnings streams, guarantee acceptable financial savings, and make sure the artist’s monetary well being.
Advertising and marketing and Promotion: This entails creating and executing advertising methods, constructing a powerful model identification, and securing media protection. This encompasses constructing a strong social media presence, crafting press releases, and dealing with publicists.
Contract Negotiation: This consists of negotiating contracts with document labels, venues, and different trade companions. They need to perceive the authorized implications and make sure the artist’s finest pursuits are protected in each settlement.
Public Relations and Media Relations: This consists of cultivating relationships with journalists, constructing a constructive public picture, and managing the artist’s public persona. This ensures the artist receives favorable media protection.
Scheduling and Reserving: This encompasses managing the artist’s schedule, securing performances, and coordinating journey preparations. They be certain that the artist’s commitments are met effectively and successfully.

Sorts of Artists Managed

The artist administration subject is extremely various, encompassing a variety of creative disciplines. From the stage to the display screen, the canvas to the live performance corridor, artist managers work with many kinds of creatives.

Musicians: From indie bands to pop stars, a supervisor helps navigate the often-turbulent world of music. This would possibly embrace band members, solo artists, and even complete musical teams.
Visible Artists: Artist managers assist symbolize the pursuits of painters, sculptors, photographers, and different visible artists, securing exhibitions, gallery illustration, and gross sales alternatives.
Actors: Managers help actors in navigating the demanding world of appearing, securing auditions, managing appearing roles, and constructing a powerful profession trajectory.
Comedians: From stand-up to sketch comedy, a supervisor may also help comedians develop their careers, construct a following, and safe gigs.

Profession Paths to Artist Administration

Quite a lot of paths can result in a profession in artist administration. No single route is prescribed, however many profitable managers come from associated fields.

Music Business Expertise: A background within the music trade, akin to working at a document label or reserving company, can present invaluable expertise.
Public Relations or Advertising and marketing: Robust PR or advertising expertise will be readily translated to the artist administration realm. Expertise in these fields can drastically profit managers.
Enterprise Administration or Entrepreneurship: A enterprise background gives a stable basis for understanding monetary administration, contracts, and strategic planning.
Working Instantly with Artists: Beginning with internships or assistant roles inside artist administration businesses can present sensible expertise.

Artist Administration vs. Associated Fields

Understanding the variations between artist administration and associated fields like expertise businesses or document labels is essential. Every performs a singular function within the inventive ecosystem.

Subject	Focus	Key Variations
Artist Administration	Total profession administration of the artist	Focuses on your complete profession of the artist, together with monetary, authorized, and public picture points.
Expertise Company	Illustration for appearing and modeling	Primarily focuses on securing appearing and modeling roles. They typically have particular contractual agreements with expertise.
File Label	Recordings and distribution	Focuses on recording, advertising, and distribution of music.

Important Abilities and Qualities

Touchdown a dream artist administration gig is not nearly understanding the trade; it is about mastering a singular mix of expertise and possessing the fitting perspective. You want greater than only a ardour for music or artwork – you want a toolkit to navigate the often-complex world of contracts, collaborations, and profession trajectory. Consider it as being a robust artist advocate, a savvy enterprise strategist, and a buddy to your consumer.Artist administration is not nearly reserving gigs; it is about constructing careers, fostering creativity, and securing a profitable future for the artists you symbolize.

You may be liable for every little thing from securing offers to crafting a compelling narrative round their model. It calls for a particular skillset, one which transcends easy trade information.

Key Abilities for Success

Mastering the artwork of artist administration requires a flexible skillset, encompassing technical proficiency, interpersonal finesse, and a deep understanding of the inventive course of. From negotiating contracts to crafting advertising methods, your skillset is the muse of your success.

Communication Abilities are paramount. It’s essential talk successfully with artists, labels, venues, and different stakeholders. This consists of lively listening, clear articulation, and the flexibility to adapt your communication model to completely different audiences. It is about understanding their wants and presenting options in a method that resonates with them.
Negotiation Abilities are essential for securing favorable offers and contracts. You may be always negotiating with document labels, promoters, and different events on behalf of your artists. Robust negotiation expertise contain understanding the wants of all events, figuring out widespread floor, and attaining mutually useful outcomes.
Downside-Fixing Abilities are important for navigating the inevitable challenges that come up within the trade. Whether or not it is resolving a contractual dispute or managing a publicity disaster, efficient problem-solving is important for conserving your artist’s profession on monitor.

Enterprise Acumen and Monetary Literacy

A deep understanding of enterprise ideas is important for fulfillment. It’s essential perceive monetary statements, finances allocation, and the best way to handle assets effectively. Your understanding of the enterprise facet of the trade will immediately influence the artist’s success.

Enterprise Acumen encompasses a variety of expertise, together with market evaluation, monetary forecasting, and strategic planning. A robust understanding of enterprise acumen permits you to establish alternatives and make knowledgeable choices that profit your artists.
Monetary Literacy is essential for managing budgets, monitoring bills, and guaranteeing the monetary well-being of your artists. It is about understanding the monetary implications of contracts, offers, and numerous trade transactions.

Creativity and Understanding of the Arts

Understanding the humanities is not nearly understanding the newest tendencies; it is about connecting with the artist’s imaginative and prescient and supporting their inventive endeavors.

Creativity is a vital talent for creating progressive methods to advertise and market artists. A inventive mindset permits you to assume outdoors the field and develop distinctive approaches to assist your artists stand out in a aggressive market.
Understanding of the Arts goes past simply appreciating music or artwork. It is about understanding the inventive course of, figuring out expertise, and fostering the artist’s distinctive expression. This implies understanding the completely different genres, understanding their historic context, and recognizing rising tendencies.

Constructing Robust Relationships

Cultivating sturdy relationships with artists and trade professionals is crucial for long-term success. Constructing these relationships is about belief, mutual respect, and open communication. These relationships are your community and help system, offering invaluable assets and alternatives.

Networking is about constructing connections with folks within the trade. This consists of document labels, promoters, venues, and different trade professionals. Constructing relationships inside the trade can open doorways to alternatives on your artists.
Relationship Administration is about fostering sturdy and constructive relationships together with your artists and trade contacts. It is about actively listening to their wants, providing help, and constructing belief.

Ability Improvement Desk

Ability	Description	Significance Stage	Improvement Methods
Communication	Clearly conveying concepts and actively listening to others	Crucial	Follow lively listening, public talking, and taking suggestions constructively
Negotiation	Securing favorable offers and contracts	Important	Research negotiation methods, follow role-playing, and analyze previous negotiations
Downside-Fixing	Successfully addressing challenges and discovering options	Important	Develop vital pondering expertise, follow brainstorming, and analyze completely different views
Enterprise Acumen	Understanding enterprise ideas and techniques	Essential	Take programs, learn trade publications, and shadow skilled managers
Monetary Literacy	Managing budgets and understanding monetary implications	Basic	Take programs, learn monetary publications, and search steering from monetary professionals
Creativity	Creating progressive methods for promotion and advertising	Extremely Necessary	Have interaction in inventive actions, attend trade occasions, and domesticate a inventive mindset
Understanding of the Arts	Appreciating and recognizing creative expertise	Necessary	Attend live shows, artwork exhibitions, and interact with artists’ work
Relationship Administration	Constructing sturdy relationships with artists and trade contacts	Important	Follow lively listening, empathy, and constant communication

Constructing a Profession in Artist Administration

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Launching a profession in artist administration is a rewarding however difficult journey. It calls for a mix of ardour, dedication, and strategic pondering. Success is not nearly expertise; it is about understanding the trade’s intricacies and cultivating sturdy relationships. This path entails nurturing artists’ careers, negotiating offers, and navigating the complicated world of leisure. It is a subject that thrives on proactive engagement and strategic planning.Constructing a profession in artist administration requires a deep understanding of the trade, an eagerness to study, and a dedication to steady improvement.

It is a marathon, not a dash, and requires dedication, persistence, and a persistent pursuit of excellence. This is not about in a single day success; it is about constant effort, strategic networking, and studying from each expertise.

Preliminary Steps to Entry

Gaining expertise is paramount on this subject. Beginning with entry-level roles is essential. Internships, assistant positions, and even volunteer work in music venues, document labels, or artist administration businesses can provide invaluable insights. These experiences present hands-on publicity to the day-to-day operations of the trade, from scheduling to publicity to monetary administration. Furthermore, they permit you to community with professionals and construct a powerful basis for future endeavors.

Significance of Networking

Networking inside the trade is crucial for profession development. Constructing relationships with artists, brokers, producers, publicists, and different professionals within the leisure ecosystem is vital to gaining alternatives. Attend trade occasions, be part of related associations, and actively take part in on-line boards and communities. Attain out to folks you admire; many are comfortable to share their information and expertise.

Bear in mind, sturdy relationships are the lifeblood of success on this trade.

Examples of Entry-Stage Positions

Quite a few entry-level positions can present a springboard to a profession in artist administration. These would possibly embrace assistant roles at administration businesses, the place you’ll be able to help with administrative duties, scheduling, and communications. A junior function at a document label, specializing in artist relations or advertising, is one other avenue. Even a place as a publicist’s assistant can provide you invaluable expertise within the artwork of promotion and media relations.

The hot button is to seek out an entry level that aligns together with your pursuits and permits you to develop important expertise.

Supporting Organizations and Associations

A number of organizations and associations provide assets and help for aspiring artist managers. The Nationwide Music Publishers Affiliation (NMPA) affords networking alternatives and helpful trade insights. The Recording Business Affiliation of America (RIAA) gives data on the music trade’s tendencies and rules. Membership in these teams can give you helpful connections and a platform to remain abreast of trade developments.

Past these, native chapters of trade organizations can provide native networking and help.

Profession Development Timeline

A timeline for profession development in artist administration will not be inflexible however reasonably a tenet based mostly on particular person experiences and dedication. Inside one to 3 years, specializing in internships and entry-level positions, you’ll be able to construct a foundational understanding of the trade and domesticate helpful relationships. From three to 5 years, you’ll be able to goal for extra senior roles, showcasing your expertise and creating your community additional.

Past 5 years, with a confirmed monitor document, you’ll be able to search to ascertain your personal administration firm or tackle extra specialised roles inside the trade. The journey is iterative, with every step constructing upon the earlier, resulting in extra superior tasks and alternatives.

Artist Administration Methods

Artist administration is extra than simply reserving gigs; it is a strategic dance between nurturing expertise and maximizing alternatives. It is about crafting a roadmap for fulfillment, understanding the nuances of the market, and constructing a sustainable future for the artist. A well-structured artist administration plan ensures constant progress and profitability.

Advertising and marketing Methods for Selling Artists

Efficient advertising is the lifeblood of any profitable artist. It is about making a buzz, connecting with the fitting viewers, and driving engagement. A multifaceted strategy, encompassing numerous platforms and methods, is vital to reaching a broad spectrum of followers. From social media campaigns to focused promoting, a well-rounded technique ensures visibility and generates curiosity.

Social Media Advertising and marketing: Leveraging platforms like Instagram, TikTok, and YouTube is essential for visible artists and musicians. Constructing an enticing on-line presence is paramount, fostering interplay with followers and constructing a group across the artist. Constant posting, focused advertisements, and interactive content material are important parts of a strong social media technique.
Public Relations and Media Outreach: Constructing relationships with journalists and bloggers is important for securing media protection. Press releases, artist interviews, and strategic media placements can amplify the artist’s profile, attracting a wider viewers and creating constructive press. Crafting compelling narratives and concentrating on related publications are essential components of this technique.
Collaborations and Partnerships: Collaborating with different artists, manufacturers, or influencers can introduce the artist to new audiences and broaden their attain. Strategic alliances can considerably improve visibility and fan engagement.
On-line Promoting: Focused promoting on platforms like Google Advertisements or social media platforms can effectively attain particular demographics and pursuits. Utilizing data-driven methods to tailor ads to potential followers can maximize ROI.

Making a Complete Artist Administration Plan

A complete artist administration plan is a roadmap to success. It ought to Artikel clear objectives, outline methods, and set up timelines for attaining them. It’s a dwelling doc, adaptable to market modifications and evolving artist wants. It serves as a reference level for all choices, guaranteeing alignment and consistency in pursuing the artist’s targets.

Defining Artist Objectives: Understanding the artist’s aspirations and targets is prime. Whether or not it is attaining a specific degree of fame, creating a singular creative identification, or attaining monetary success, the plan ought to be aligned with these aspirations. This readability is essential for long-term success.
Figuring out Goal Viewers: Analyzing the target market is important for tailoring advertising methods. Understanding their preferences, pursuits, and behaviors permits the creation of focused campaigns that resonate with them. This understanding ensures that advertising efforts are efficient.
Funds Allocation: A sensible finances ought to be Artikeld for advertising, promotion, and different important bills. Understanding the monetary points of the plan is vital for sustaining sustainability.
Setting Practical Timelines: Defining timelines for attaining particular objectives is important. Practical timelines present a transparent roadmap for the artist’s progress and guarantee consistency in pursuing targets.

Securing Gigs, Performances, or Exhibitions

Securing gigs, performances, or exhibitions requires proactive networking and strategic outreach. It is about constructing relationships with venues, promoters, and curators. This course of entails meticulous planning and a eager understanding of the market.

Networking and Relationship Constructing: Creating relationships with key gamers within the trade is essential for securing alternatives. Attending trade occasions, constructing connections, and sustaining constant communication are important components of this course of.
Figuring out Potential Venues and Promoters: Researching appropriate venues, promoters, or exhibition areas is crucial. Understanding the artist’s area of interest and target market helps establish acceptable platforms.
Crafting Compelling Proposals: Creating knowledgeable proposal is vital to securing gigs. Highlighting the artist’s distinctive qualities and the potential advantages of the engagement is essential for attracting consideration.
Negotiating Phrases and Situations: Thorough contract overview and negotiation are important to guard the artist’s pursuits. Understanding the phrases and situations of any settlement is important for avoiding potential points.

Negotiating Contracts and Agreements

Negotiating contracts and agreements requires cautious consideration and an intensive understanding of the artist’s rights and tasks. It is about defending the artist’s pursuits whereas guaranteeing mutually useful phrases. This course of calls for consideration to element and a deep understanding of authorized and monetary implications.

Understanding Contract Phrases: Reviewing contract particulars is paramount. Clarifying any ambiguities and understanding the rights and obligations Artikeld within the settlement is essential.
Negotiating Honest Compensation: Negotiating truthful compensation is crucial. Consideration of the artist’s expertise, market worth, and the scope of the engagement is essential for attaining mutually useful phrases.
Defending Artist Rights: Making certain that the artist’s rights are protected is crucial. Understanding copyright, mental property, and different authorized points of the settlement is essential for avoiding potential points.

Monetary Administration for Artists

Managing funds successfully is vital for the long-term sustainability of an artist’s profession. It is about making a finances, monitoring earnings and bills, and understanding monetary reporting. Efficient monetary administration ensures that the artist can pursue their ardour with out going through monetary hardship.

Budgeting and Expense Monitoring: Creating an in depth finances and diligently monitoring bills is crucial for sustaining monetary management. This ensures that the artist’s earnings and bills are aligned, maximizing profitability.
Understanding Revenue Streams: Understanding numerous earnings sources, together with royalties, efficiency charges, and merchandise gross sales, is important for a holistic monetary image. A complete overview ensures an intensive understanding of the artist’s monetary scenario.
Funding and Financial savings: Constructing monetary safety via funding and financial savings is necessary for the long-term viability of an artist’s profession. Diversification of earnings streams and strategic monetary planning are key to securing the longer term.

Evaluating Advertising and marketing Methods

Technique	Description	Goal Viewers	Measurable Outcomes
Social Media Advertising and marketing	Using platforms like Instagram, TikTok, and YouTube to interact with followers and construct a group.	Followers, potential followers, trade professionals.	Elevated social media engagement, follower progress, web site visitors, leads.
Public Relations & Media Outreach	Securing media protection via press releases, interviews, and strategic placements.	Wider viewers, media retailers, trade influencers.	Media mentions, web site visitors, elevated model consciousness.
Collaborations & Partnerships	Working with different artists, manufacturers, or influencers to broaden attain.	Shared audiences of collaborating events, potential new followers.	Elevated visibility, new followers, model publicity.
On-line Promoting	Utilizing focused advertisements on platforms like Google Advertisements or social media.	Particular demographics and pursuits.	Web site clicks, lead technology, gross sales conversions.

Authorized and Moral Concerns: How To Change into An Artist Supervisor

Navigating the authorized panorama is essential for any artist supervisor. A robust understanding of contracts, ethics, and potential pitfalls is paramount to constructing belief and fostering long-term success for each the artist and the supervisor. This part dives into the important authorized and moral points of artist administration, offering important information to make sure clean operations and a constructive expertise for all events concerned.

Artist Administration Contracts

Contracts are the bedrock of artist administration. They outline the phrases of the working relationship, outlining tasks, compensation, and termination clauses. A well-crafted contract protects each events and lays the groundwork for a profitable partnership. These paperwork aren’t simply authorized formalities; they’re important instruments to stop misunderstandings and potential disputes down the road. Knowledgeable supervisor ought to guarantee contracts are complete, clearly outlining expectations and tasks.

Moral Obligations of an Artist Supervisor

Past the authorized framework, moral concerns are equally vital. An artist supervisor acts as a fiduciary, liable for the well-being and finest pursuits of the artist. This entails honesty, transparency, and appearing with integrity in all dealings. This goes past merely managing contracts; it encompasses offering counsel, steering, and help to assist the artist obtain their objectives whereas upholding their values.

It is about fostering a real and trusting relationship based mostly on mutual respect and understanding.

Potential Authorized Pitfalls

A number of potential authorized pitfalls can come up in artist administration. One vital threat is failing to adequately shield the artist’s mental property rights. Copyright infringement or unauthorized use of an artist’s work can result in vital authorized challenges and monetary losses. One other essential side is guaranteeing the supervisor correctly understands and complies with related copyright legal guidelines, guaranteeing the artist’s work is protected.

Moreover, unclear or poorly written contracts can result in disputes over compensation, efficiency obligations, or termination. Proactive planning and authorized session are important to mitigate these dangers.

Transparency and Honesty with Artists

Sustaining transparency and honesty is prime. Artists must know precisely what’s occurring with their profession, funds, and contracts. Open communication builds belief and permits for proactive problem-solving. The supervisor ought to commonly talk with the artist, offering updates, addressing issues, and guaranteeing the artist feels empowered and knowledgeable.

Understanding Copyright and Mental Property Legal guidelines

Copyright and mental property legal guidelines are essential for artist managers. These legal guidelines shield the artist’s inventive output, guaranteeing they obtain acceptable recognition and compensation for his or her work. Understanding these legal guidelines permits the supervisor to navigate the complexities of licensing, publishing, and utilization rights, safeguarding the artist’s rights and pursuits.

Frequent Authorized Points and Options, Find out how to turn into an artist supervisor

| Subject | Description | Potential Impression | Mitigation Methods ||—|—|—|—|| Unclear Contract Phrases | Ambiguous or poorly outlined clauses within the administration settlement. | Disputes over compensation, tasks, or termination. | Completely overview and negotiate contract phrases with authorized counsel. Guarantee all agreements are in writing and simply comprehensible. || Copyright Infringement | Unauthorized use of the artist’s work or failure to safe obligatory permissions.

| Lack of income, injury to popularity, and authorized motion. | Receive obligatory licenses, correctly doc utilization rights, and guarantee all work is appropriately credited and guarded. || Monetary Mismanagement | Improper dealing with of artist funds, undisclosed bills, or insufficient accounting practices. | Monetary instability for the artist, potential authorized points, and injury to belief. | Implement sturdy monetary accounting techniques, preserve detailed data of all transactions, and commonly talk monetary updates to the artist.

Seek the advice of with a monetary advisor. || Breach of Contract | Failure to meet agreed-upon obligations by both occasion. | Authorized motion, monetary penalties, and injury to popularity. | Guarantee all agreements are clear and legally sound, and promptly handle any potential breaches to stop escalation. Think about arbitration clauses for dispute decision.

Staying Up to date within the Business

The music trade is a whirlwind of change. New applied sciences, shifting client preferences, and evolving enterprise fashions always reshape the panorama. To thrive as an artist supervisor, that you must be extra than simply adaptable; that you must be proactive in understanding these shifts. Staying forward of the curve is vital to navigating the complexities and maximizing alternatives.Staying present is not nearly understanding the newest chart-toppers; it is about greedy the underlying tendencies that may influence your artists’ careers.

This consists of every little thing from streaming algorithms to rising social media platforms, from the rise of AI-generated music to the ever-shifting dynamics of dwell performances. It is about recognizing the patterns and anticipating how they are going to affect the way forward for music.

Figuring out Business Developments and Developments

The music trade is a vibrant ecosystem. Understanding its pulse is vital for efficient administration. This entails a eager eye for tendencies and developments. New platforms, progressive enterprise fashions, and shifts in client behaviour form the panorama, and managers should adapt accordingly.

Significance of Steady Studying and Skilled Improvement

Steady studying is paramount. The music trade evolves quickly, demanding a dedication to ongoing skilled improvement. This implies attending workshops, seminars, and conferences, immersing your self in trade publications, and fascinating in discussions with different professionals. Staying knowledgeable via numerous channels and assets will allow you to perceive rising tendencies and adapt your methods successfully.

Significance of Staying Knowledgeable About Present Market Situations

The market is a dynamic entity. Understanding present market situations—like streaming royalties, document label constructions, and the evolving economics of touring—is crucial for making knowledgeable choices. Analyzing market tendencies and adapting to altering financial components is important for the long-term success of your artists.

Function of Business Occasions and Conferences in Skilled Progress

Business occasions and conferences present invaluable networking alternatives and insights. These gatherings are hubs for information sharing, permitting you to attach with trade leaders, study new applied sciences, and acquire a deeper understanding of the evolving trade. Attending conferences can present a singular alternative to look at the newest methods and techniques employed by trade leaders.

Sources for Staying Up to date on the Newest Developments

Staying knowledgeable about trade tendencies is a steady course of. Listed here are some helpful assets:

Business publications (e.g., Billboard, Selection, Rolling Stone): These present up-to-date information and evaluation.
On-line boards and communities (e.g., Reddit, artist administration boards): These platforms provide helpful insights and discussions from different professionals.
Social media (e.g., Twitter, Instagram): Keep up to date on artist releases, trade information, and discussions.
Skilled organizations (e.g., AFM, numerous artist administration associations): These typically host occasions and assets to maintain you present.

Abstract of Latest Business Developments

Development	Description	Impression on Artists	Impression on Managers
Rise of Streaming	Digital music consumption has shifted considerably in direction of streaming providers.	Artists acquire wider attain however face challenges in controlling income streams.	Managers should adapt methods to leverage streaming platforms and negotiate favorable offers.
Social Media Dominance	Social media has turn into an important advertising instrument for artists.	Artists want sturdy on-line presence to construct fanbase and drive engagement.	Managers must develop complete digital advertising methods.
AI-Generated Music	AI is getting used to create and modify music, doubtlessly impacting conventional songwriting.	Artists might must adapt to the evolving inventive panorama.	Managers want to grasp the moral and authorized implications of AI and assist artists navigate these waters.
Elevated Deal with Authenticity	Followers are looking for artists who’re real and relatable.	Artists have to be genuine to keep up credibility and reference to followers.	Managers want to assist artists mission their real selves and construct genuine narratives.